[Preface by Wicked Thrift's owner, Tammy Venneri: Before 2013's summer season gets away from me, I just wanted to applaud Wicked Thrift's highschool-level summer fashion intern, Diana Milkey, who has done an outstanding job with her writing assignments at Wicked Thrift. I thought it would help Diana's perspective to consider the meaning of "collection" in the world of fashion. One of the most meaningful compliments I have ever received at Wicked Thrift, was when a shopper stated that Wicked Thrift is not just "a thrift store", but a carefully curated collection of beautiful fashions. It does not get better than that.]
On July 28, 2013, Wicked Thrift participated in The Current Quarterly Magazine's summer fashion show, which featured over 20 local Cape Cod boutiques. The event was held at the Cape Cod Maritime Museum in Hyannis, and not only was it another great success by the Quarterly's team, but it got me
interested in fashion "collections" and how they’re used. Here's what I found-out about how collections work and their relevance on the runways:
At the risk of making this sound like an essay
for school, a definition would probably be the best place to start: a fashion collection is something that a designer puts together each season to show how
they will showcase new trends, often debuted at a fashion show. Fashion
collections on the runway typically have a theme and some sort of consistent
motif. For example, Wicked Thrift named our mini collection of three "looks" at the summer fashion show, “A Lite Brite Summer”. It was a mix of contemporary
and vintage bright colors and neons for a stunning summer style.
I'm learning, that collections offer a structure. Most fashion
showcases begin with something casual and work up to more formal looks.
There’s also a kind of “story” to it; when you watch a collection on the
catwalk, you can definitely see some sort of beginning, middle and end with some sort of common connection throughout the looks. Each collection should evoke something from
the audience and create a certain feeling about the outfits (Wicked Thrift calls this the entertainment factor).
For Wicked Thrift’s showcase at The Current Quarterly's summer fashion show, I
definitely could see this sort of structure. The three outfits that were shown fit the “Lite Brite” theme: colourful and bright.
Now, I don’t know about you,
but just looking at these fun colorful outfits gets me way excited for all sorts of summer fashion,
even as we enter August! I think that all of these styles serve as a great
inspiration for fun and bright fashion trends, and that’s exactly what I think
fashion collections are supposed to do: inspire.
Let
Wicked Thrift’s collection inspire you! Come visit us at our stores in West
Dennis and West Yarmouth and set your own trends!
416 Main St. (Rte.28) WDennis, MA • 533 Rte.28 WYarmouth, MA
www.wickedthrift.com • 508-648-5902 • info@wickedthrift.com)
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